B2B2C marketplace for financial products

Reach users who actually need your financial product

Wälo connects your offer — loan, card, investment or insurance — with thousands of users whose real financial profile matches what you sell. No spam, no saturated channels, powered by AI.

Activation in under 72h · Cancel anytime · No setup fees

Does your business fit here?

If you sell financial products and rely on expensive, poorly-segmented channels, Wälo is your next channel.

🏦
Banks and credit unions
💳
Card issuers
📈
Brokerages and investment firms
🛡️
Insurance companies
🏠
Mortgage and BNPL
💼
Lending fintechs
🪙
Regulated crypto brokers
👥
Pension funds (Afores / AFP / AFAP)

Why Wälo instead of Google Ads or a comparison portal

Where other channels sell empty volume, we sell real intent backed by financial data.

AI-qualified leads

Receive only users who match your product. Our engine calculates a match-score based on their real financial health.

8 actionable segments

In debt, savers, no buffer, stable income… AI segmentation refreshed daily.

Real-time webhooks

Integrate leads and conversions directly into your CRM. HMAC-signed, automatic retries, event dashboard.

Monthly PDF reports

Impressions, clicks, conversions, ROI per offer. Ready to share with your board.

Contextual push notifications

Your offers reach users at the right moment: when they pay their card, save, or check their cash flow.

Privacy by design

You never expose your data to the user, nor the user's data to you. Only consented and audited flows.

How it works

From signup to first qualified lead in under a week.

01

Sign up and configure your offer

Define your product (loan, card, insurance, investment), rates, terms, and which segments you want to reach.

02

Wälo matches you with real users

Our financial-health engine identifies users that match your offer and shows it contextually.

03

Receive leads ready to convert

When a user shows interest, you receive the lead via dashboard, webhook or report. You close the sale.

Simple plans, no surprises

We charge a monthly subscription, not a commission per sale. Your margin is yours.

Basic

For growing fintechs validating the channel.

$99 / month USD
  • Up to 3 active offers
  • 1 target segment
  • Impressions and clicks dashboard
  • Up to 200 leads / month
  • Email support
Start with Basic
Most popular

Pro

The most popular. For serious banks and lenders.

$299 / month USD
  • Up to 15 active offers
  • All 8 segments available
  • Webhooks + CRM integration
  • Up to 2,000 leads / month
  • Monthly PDF report
  • Push notifications to matched users
  • Priority support
Start with Pro

Enterprise

For large issuers with volume and SLA.

$799 / month USD
  • Unlimited offers
  • Custom segments (custom AI)
  • Webhooks + dedicated API + SSO
  • Unlimited leads
  • Weekly reports + live dashboard
  • Dedicated account manager
  • 99.9% SLA + assisted onboarding
Start with Enterprise

Need something different? Let's talk about a custom plan

Frequently asked questions

What kind of providers can list?+

Banks, fintechs, card issuers, lenders (BNPL, payday, personal, mortgage), insurers, brokerages, AFP/AFAP/Afore, crypto brokers and investment platforms. If you sell a regulated financial product, you have a place here.

How are leads charged?+

Your monthly subscription already includes a volume of qualified leads. You don't pay per click or impression — you pay for users that actually match your offer and show intent.

Does Wälo share users' personal data?+

No. Only the information the user explicitly consents to share when requesting your offer is shared. Segments are aggregated and anonymized. We comply with GDPR, CCPA and local LATAM laws.

Can I integrate with my CRM (Salesforce, HubSpot, etc.)?+

Yes. Pro and Enterprise plans include HMAC-signed webhooks. We have guides for Salesforce, HubSpot, Pipedrive, Zoho and custom endpoints.

How long does it take to activate my account?+

Basic plan: instant activation after KYC. Pro and Enterprise plans: 1–3 business days including regulatory verification and integration setup.

What if I don't get the expected ROI?+

You can cancel month-to-month. Annual plans have a 30-day full refund guarantee. And our success team helps you optimize your offers if KPIs are not being met.

Over 50,000 active users in LATAM

Start receiving qualified leads this week

Activate your provider account in minutes. If your product fits, the first leads arrive in days.