About us

Built by people who live with
accounts in two countries

Wälo is a personal finance app built from the perspective of Hispanic households in the United States: income in dollars, debts in pesos, kids asking in Spanish, parents asking in English, tax filing every April.

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Founder

Marco Alfaro

Costa Rica · 12+ years in software · building Wälo since 2026.

"I started Wälo because no finance app understood my situation: I get paid in USD, spend in CRC, my family needs access to some accounts but not others, and at tax time I have to reconcile two systems."

"After trying Mint (RIP), Monarch, Copilot, YNAB and BlueCoins, I came to a simple conclusion: US apps are brilliant but monolingual and monocurrency. LatAm apps are bilingual but shallow on debts and investments."

"Wälo tries to be both. If that problem sounds familiar to you, this is for you."

Truly bilingual

Not Google Translate. Native UI in English, Spanish, and Portuguese — auto-detected from your browser. Built for bilingual families from day 1.

Privacy by default

Your data is yours. Zero data sales, zero ads, zero ad-based profiling. Business model: $5.99/month and nothing else.

Built in public

Public roadmap. Direct feedback to the founder. Decisions discussed on Twitter before shipping. No faceless corporation.

Deep, not wide

Better to have 8 brilliant features than 30 mediocre ones. Retirement planner, fee analyzer, debt optimizer — each one built as if it were the main app.

Where we are

Product in production · Plaid sandbox · Private beta
In transit to Plaid Production (KYC)
PSP Marketplace · Native mobile app

Questions? Feedback? Want to be among the first?

hello@walomoney.com